China’s New Consumer Brand Report 2019

Top 100 Brand List

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Brand Positioning

Implications for
China’s newconsumer brands

China is big enough to have diverse consumption needs. Many traditional companies and consumers have a growing brand awareness. The new middle class and seniors are more willing to pay premium for better quality and taste, while millennials and Generation Z are following aspirational brand trend to show their attitude and uniqueness.

However, this is never an easy trade. Before mass production of goods or avalanche marketing, a company needs to undergo a serious assessment of its brand image.

China’s New Consumer Brand Report 2019 & Top 100 Brand List
9

Grasp it

The wealth of Chinese consumers is changing rapidly, despite the ‘new normal’ stage of the country’s economy and the geopolitical uncertainties. Consumer-facing companies should show keenness for this market in order to power their growth over the coming decades.

This report will unveil the factors underpinning the unstoppable trend of consumer upgrading in China and will also showcase of the TOP 100 new consumer brands list, with a special look at trailblazing cases in the China’s diverse fast-growing market.

9

Know it

An understanding of China’s changing demographics and the impact of these changes on the profiles of consumers helps to identify some key trends in consumption patterns likely to follow in succeeding decades. Four types of new consumers – middle-class, singles, seniors and generation Z – are selected as representative of the future.

However, the diversification of population, along with geographic and Internet clusters, will eventually generate a much more complex matrix of consumer types – such as small-town youth, urban middle-class and so on – that will pose both opportunities and challenges for brand merchants.

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This report will unveil the factors underpinning the unstoppable trend of consumer upgrading in China and will also showcase of the TOP 100 new consumer brands list, with a special look at trailblazing cases in the China’s diverse fast-growing market.

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