A tagline is a short slogan used to reinforce a key aspect of a product or brand. It goes by many names. In the context of professional specialists, a tagline in his or her personal bio is usually part of a personal branding.
The cost it saved from being “unmanned” simply could not cover cost of its high-tech systems. The “AI” benefit is just a laugh when you could not even get enough data for machine learning, let alone its dream of being distruptive in changing consumer behaviors.